Think about the demographic you are going after if you want to make money from your blog!

Jon

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I got thinking about this recently as there has been a right raft of people I see online who go after the extremely low-income demographics (ie, people trying to do 15-20 #nospendays a month etc) and then they suddenly hit them with links for this and that on amazon matched betting or whatever and of course there is zero uptake as you have gone after a community of people with next to no money so they aren't going to gravitate towards your opportunities that cost them money.

I'm hoping to launch a few new websites in 2019 and it really got me thinking about the people I am trying to reach. If i was going to make a blog around say, house cleaning I would litter (ha!) that site with affiliate links of cleaning products etc and I have no doubt give enough time it would work but it really got me thinking about the importance of having a good think about the sort of demographic you are trying to reach in the early days of starting your blog!
 

Annie Beau

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Funny enough I was talking to someone about demographics and targetedaudiences the other day . Not about blogs but TV adverts, specifically the ads for Sylvanian Families toys. The voice over is overbearingly middle class ..and "hello Freya - what a beautiful home you have "... price tag for this range of toys says it all.
 

Jon

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Funny enough I was talking to someone about demographics and targetedaudiences the other day . Not about blogs but TV adverts, specifically the ads for Sylvanian Families toys. The voice over is overbearingly middle class ..and "hello Freya - what a beautiful home you have "... price tag for this range of toys says it all.
The X factor this weekend which a lot of parents have had quite a few smyths toys adverts in them

It’s all about the demographics!!!
 

Annie Beau

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Wonder what the effect on sales would be if Sylvanian Families toys were advertised on the ad break of the jeremy kyle show with a jeremy kyle guest doing the voice over..
 

Jon

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Wonder what the effect on sales would be if Sylvanian Families toys were advertised on the ad break of the jeremy kyle show with a jeremy kyle guest doing the voice over..

Everything you see on TV has been thought about 1000 times before you see it there. Which programs it sits in, what time of day, who the ad is targeting etc.

With Online being such a big thing it's important as bloggers we think in the same way if we want to earn decent money from our sites
 

NeilE

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Wonder what the effect on sales would be if Sylvanian Families toys were advertised on the ad break of the jeremy kyle show with a jeremy kyle guest doing the voice over..
My aunt was once on Jezza K .. and my daughter likes to play with her sylvanian families.


I haven't seen that aunt for a long long time.
 

Annie Beau

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But have you seen the Sylvanian families since your aunt was last at your house...
 

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