How easy (or difficult) is it to move to a different domain name if you want to rebrand a website? I mean in terms of SEO, redirects, affiliate accounts and the whole lot.
Do you need to keep the old domain active for a period of time for redirects to work correctly?
Well you wouldn't keep it indefinitelyAhh, damn that's a shame and would be a pain to continue paying for essentially a redundant domain.
Maybe I should keep the existing domain in the existing niche,...and develop a different site exploring other more diverse content
Honestly, have a word with your hosting company to find the simpliest way of doing it which won't damagin your content that does already rank well.Wow, this is gonna be one long project over xmas. It'll keep me out of trouble lol. But I'm hoping the long term strategy bears fruit