Creating Custom Amazon Text Links

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Many people (including myself) struggle with this at first and the technique is not obvious if you have never done it before.
However, once you know the simple process it is very quick and easy to do.
 

The Funky Blue Dog

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Just out of interest - is it too early to tell whether people are more likely to buy if you send them to "latest" reviews v "favourable/unfavourable" reviews?

I tend to head for "latest" if I'm serious about buying - what do most people prefer?
 

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