Thought I'd drop by just to update on where I am at. Currently on target to reach my goal money wise for the year. My website updating gig is going well and they seem pleased.
My online shop has been going OK, I just need to promote it more consistently and tweak the products. I had been putting a lot of time into another project which I am sad to say seems to have died a complete death.
I created an online foaling course, set up a Facebook group to promote it and not one single sale. It's very frustrating as engagement in the group is high. I did my first ever Facebook live and it went really well, had loads of engagement but sadly no conversion to sales
I even ran an email campaign from those that signed up to show an interest. The First round of ads had a 24% open rate with an 8% click rate, but the next round was dire with 0% rate. I have a few more ideas but foaling is a bit of seasonal thing so it might be worth engaging with the group over the next few months and push it in the new year. I am trying to be philosophical about it because I have learnt a whole new range of editing skills.
In more positive new I was interviewed by another horsey podcaster and that episode should be out in July. It was super exciting and she was really interesting to chat to. She has a huge following on Instagram and is a part of an very active community so I am hoping that I can use this to my benefit. I promoted my services for consultancy etc.
Which leads onto the next project - monetizing my Tutorials. So online courses are heavy going for little reward currently and I started to look around at what other people offering similar content do. One of the comments off my various Facebook/Instagram and Yotube forays was that I had a lot of knowledge to give. Another trainer suggested setting up a Patreon. She has one which is very successful and she thinks it might work for me. So I am going to tie that in with my podcast interview appearance and build up interest before launch. The podcast is due out in mid July so I am going launch the Patreon a week later. In the meantime that is set up ready to go and I will start to draft the content.
If it works I may look to migrate it to my website, as I have seen membership plugins but Patreon is a free way to test the idea first.
Sorry for the long message but a lot is going on!
