I always think with blogging you can’t really “do stuff wrong” as such. I mean SEO stuff obviously has a sort of “best practice” if you want to get the most from it but apart from that blogging is very much a personal taste in terms of the content you produceThank you Jon for taking the time and doing this review. I have been blogging for a couple of months but because I have never really received any feedback, was worried about doing stuff wrong.
I didn't know about the three external links, I will go back and add some for the posts I can.
Thanks again, it means a lot!!
we started our blog this January, so quite new to blogging. It took us lots of headache to decide between blogger and wordpress, finally settling on blogger. I know it's not brilliant yet, but would very much appreciate feedback regarding content (as design will be changing). Also, we are starting soon weekly jewellery competitions/giveaways and wonder if I could post a link to them in 'Competitions' section of the forum.
Here's the blog: https://www.jewellerysecrets.co.uk
Thank you Jon, i somehow managed to miss your post. That's correct, I use blogger, as it seemed simpler and easier. White space on the right - it takes half of my screen, however my partner told me that it looks ok on laptop and it's that my screen is too wide. Will have to look into it. New banner and menu are coming once the competition is over, and linking to other sites and internally is very good idea, I believe from SEO point as well, so I will do that.Design
Your layout is very crisp and clear with a nice colour scheme being used in both your header and typography. You do have FAR to much white space on the right though but this is a result of the fact your main content seems to be sat on the left-hand side of the page instead of filling up space all the way across. I'm also not sure that having your content in full on one page works as you are reducing the number of clicks you get on your site since everything is available in full on the front page which results in the user having to do a lot of scrolling. You also don't seem to have any menu active so break up the content into different categories. I 'think' you may be using Blogger which perhaps has some limitations in terms of what you can do design wise with your blog, if that's the case you may want to think about going self-hosted and porting the content over to a self installed WordPress solution so you have a lot more control.
You have a fantastic use of images in your content, it really helps the blog posts out and spaces out the length content (in a good way!). All your links, however, seem to point to the same site, so I would look at adding more outbound links to external sites and also more internal links so that Google bounces from site to site when it indexes it. The content itself is very well written, you clearly know your stuff!
Thoughts for the future
You need to break the content up a lot more. Like I mentioned above having all the content open on the front page I think works against the user experience. You could think about just having maybe the first few links of the blog post as a preview on the front page like you see on TMS blog which will increase your clickthrough numbers. You need a menu system in some way as well for things like a contact us page, disclosure etc and finally, you need to decide what you want to do about all that white space on the right-hand side.