First thoughts when landing on the homepage is that it looks welcoming and fitting with the brand. It gives the visitor a sense of what your site is about, without having to read anything. The overall layout is nice and doesn’t feel too busy. As you scroll down the page, it’s easy to keep track of what you’re looking at.
The ads and links to other things at the side (Instagram, Pinterest etc.) are easy to see and understand. There isn’t too much going on each page. Each page feels cohesive and makes the whole site feel professional and interesting. I also like that you have categories for your blogs. This makes it far easier for people to find what they’re looking for.
Although running a beauty and lifestyle blog gives you a lots of scope for things to write about, you have stayed on-brand very well. Obviously a lot of your blog posts are about beauty products, trends and reviews. This is excellent, as obviously a large part of your audience will be interested in this, as this is why they’ve come to your site.
However, the other blogs that you have written about different topics still feel relevant to the overall brand. Your target market is people who are interested in beauty – probably a younger female audience mainly. So your other content is still targeted to that market which is great – it will keep people coming back even if you’re not writing specifically about beauty/make up.
There is some content which is obviously incredibly personal for you, and must have been hard to write. It is good that you have written this for many reasons. For you (I imagine that it must have been fairly therapeutic to get this out on paper), for your audience who can relate and get to know that person behind the blog. In today’s world with so many giant corporations which are faceless, people like to know who they’re reading/buying from/interacting with. Having some personal stories in there allows your audience to know you a little bit. It also gives people the chance to relate to you, and build a community through common situations.
There are other blog posts which also show off your personality and creativity which is refreshing in a world of huge brands. However, when you write a blog post, you may want to think about using more images.
Although you already use an image for the head of the blog, but it’s also worth considering using more. For SEO, images are a great way of getting noticed. Make sure the images are relevant and interesting. They can be personal images (pictures of you, or pictures that you’ve taken) or they can be more generic images. Search engines love images and will choose to show blogs with more image.
Thoughts for the Future
I’ve already mentioned about using images in your posts, which will help you with SEO. But other than that your content is great and feels relevant to your audience. Another thing you could consider doing would be incorporating videos on your blog. Videos are becoming more popular with SEO and audiences, but only do so if it’s relevant. Don’t add things just for the sake of adding things.
But overall, your site is great – it’s cohesive and easy to read and understand. It’s easy to find your way around which will likely keep people coming back. The content is good and easy to read. You also use several external links within each post which is good for SEO. Keep that up!
Straight off the back the page is interesting. The logo at the top and the funky colours mean it draws you in instantly. The picture is also a nice touch – adds a personal aspect to the website which you don’t always get.
I like the layout on the homepage of recent blog posts – it makes it easy to find new content. And the way that you can find different blog posts by month is a good idea – a lot of websites will make you go through manually to find one. The menu across the top is nice and easy to navigate, it’s good to have such clear headings that will take you where you want to go. It’s also nice that the navigation bar follows you down the page – meaning you don’t have to scroll all the way back up. It’s little things like that which really make a website.
The colour scheme is really simple, which usually means boring but because you’re using a lot of pictures in your content is doesn’t feel that way at all. It feels bright and airy and easy to find your way around. I think because the pictures contrast nicely with the white and black colour scheme it feels very on brand and unique.
Overall I think the content is really good. Each post seems relevant to your site and what you’re trying to accomplish. Each piece is interesting and fun. It also seems to come from a personal place which is lovely to read. The content itself is easy to read and the subheadings and bullet points make it very online-friendly. It is also easy for kids and adults alike to read – perfect for your audience.
One thing I would say is that there isn’t very many links to outside sources. A good practice whenever writing blog posts is to link to outside sources as this draws in extra traffic. There are a few sources linked which is good but a good number of sources to link is at least three. This also makes the blog post much more SEO friendly.
The number of pictures are great – it allows people to see exactly what you’re describing. It works really well for the kind of audience you’re attracting which I’d imagine are families of all ages. Overall, each blog post works well with your brand and is very relevant, fun and interesting.
I like that the blog posts are separated into different categories as this makes it so easy to navigate – and even if it were a child looking for something, I’m sure they’d be able to find it.
Thoughts for the future
Honestly, I wouldn’t change too much about your site. It’s a very fun and appealing website and one that I would definitely visit or recommend to those with kids looking for things to do – or just to find out information about a place. Keep doing what you’re doing and make sure to keep everything relevant to your audience – especially as it grows.
Another thing to do would be to link to outside sources and make sure that these links are secure. The few links you do use are secure which is great – just keep on top of it when using more links. Overall the design and look of the page are great – keep it up.
I always think with blogging you can’t really “do stuff wrong” as such. I mean SEO stuff obviously has a sort of “best practice” if you want to get the most from it but apart from that blogging is very much a personal taste in terms of the content you produce
The colour scheme is a great match I think and it's good that it follows through the entire site. Everything is very spacious but I would perhaps put some kind of slogan on the right hand side of your header image just because you are leaving a lot of white space there which could be filled with something. Good use of fonts, extremely easy to read.
Your content is a good mixed bag at the moment but when I come to your home page NOTHING tells me what it is apart from the fact it has content to do with money.
The order of your content as well on the home page is a little bit confusing. It starts at the top with stuff from early December, then jumps to January and then goes back to December again. I would either remove the dates entirely or get things in chronical order.
I think some of your content could be a bit longer and maybe more in dept. Your 'Intro to Current Accounts' for example is extremely short and I'm not sure offers much value as it doesn't provide one external link to 'said' accounts but I'll get more into that later. You need to guide the reader more. Everything you write should be based on convincing the reader that what you are saying is CORRECT and that they should follow your advice and sign up to xyz.
Thoughts for the future
I don't know who you are hosting your website with (possibly 123reg) but I kept hitting a heck of a lot of slowdown on it. Pages would either not load or would take forever and a day to actually appear. You can't be having a slow site, it's the number 1 reason beyond ads as to why people won't come back to your site and Google will generally hate you and rank you accordingly based on user experience.
Your homepage has no title btw. It just seems to appear as your URL in a browser tab so you need to change that.
I couldn't seem to find ONE external link on any of the blog pages you have. Well external OR internal. Content should always interlink so that when Google index your page they see it links to another page on your site and it goes off and checks that one out. At the moment all your pages are just stand alone.
In terms of external links you are missing a trick, you are recommending items or products and then providing no links to them. You should be signing up to affiliate networks (Start with Awin - https://www.totallyblogging.com/how-to-earn-money-with-awin/ ) and cramming them into your site since I assume the point of your blog is for you to make money