Mumpreneurs - Is it all cupcakes and Mum Blogs?

Jon

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Is this the new buzz word for women who happen to be a Mum and try to earn money online?

Why is a collective noun needed to quantify them? Why can't they just be Women who earn online, why has the fact they are a Mum got to be involved? Or is that just a selling ploy?
 

FreeSwagSites

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Don't forget about Dadpreneurs :eek: >> http://www.parentdish.co.uk/family/meet-the-dadpreneurs-inventors-baby-products-answer-to-new-mums-prayers/
 

usa1

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Mumpreneurs is a bit of an annoying term.

Some of the mums at boys`1 schools are into all this cake making. I enquired about a prices for a novelty type b`day cake for his party; she wanted £80.00. Sod that... I am brought one at Costco`s for a fraction of the price..
 

Flitterbug

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usa1 said:
Mumpreneurs is a bit of an annoying term.

Some of the mums at boys`1 schools are into all this cake making. I enquired about a prices for a novelty type b`day cake for his party; she wanted £80.00. Sod that... I am brought one at Costco`s for a fraction of the price..

As a novelty cake maker myself - this is probably a reasonable price, quality cake ingredients/materials cost a bomb. Cost of materials for her would probably be £25.00+ then there's baking time approx 2.5hrs plus decorating time (depending how fast she is + complexity) at least 4hrs at least meaning, minus materials, she'd only get £9 per hour for what is considered skilled labour. Not to mention cost of petrol to drive to purchase materials and the cost of gas/electric to cook said cake.
I charged £150 for this cake: http://kelzky.deviantart.com/art/Discworld-Cake-Great-A-Tuin-2-270383885
I got £10/hr for my time once I minus'd the cost of materials - hence why I did not start this sort of business, not enough people are willing to pay the price when they can go to waitrose/costco etc and get a cheap one.
 

Chammy

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usa1 said:
Mumpreneurs is a bit of an annoying term.

Some of the mums at boys`1 schools are into all this cake making. I enquired about a prices for a novelty type b`day cake for his party; she wanted £80.00. Sod that... I am brought one at Costco`s for a fraction of the price..

Being an ex baker that is a huge problem for home bakers. Supermarkets do it so cheap but then again they are filled with preservatives, generic and can be badly decorated. I would never part with that much cash myself, my sister has just paid £45 for her son's cake, I'm glad I can bake mine ;)
 

Jon

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Is the term not just pigeon holeing women who just happen to have a kid and earn online?
 

usa1

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Maybe, but just think of all the zillions of mummy blogs out there. Only a tiny few are successful
 

RedAlix

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Kelzky said:
usa1 said:
Mumpreneurs is a bit of an annoying term.

Some of the mums at boys`1 schools are into all this cake making. I enquired about a prices for a novelty type b`day cake for his party; she wanted £80.00. Sod that... I am brought one at Costco`s for a fraction of the price..

As a novelty cake maker myself - this is probably a reasonable price, quality cake ingredients/materials cost a bomb. Cost of materials for her would probably be £25.00+ then there's baking time approx 2.5hrs plus decorating time (depending how fast she is + complexity) at least 4hrs at least meaning, minus materials, she'd only get £9 per hour for what is considered skilled labour. Not to mention cost of petrol to drive to purchase materials and the cost of gas/electric to cook said cake.
I charged £150 for this cake: http://kelzky.deviantart.com/art/Discworld-Cake-Great-A-Tuin-2-270383885
I got £10/hr for my time once I minus'd the cost of materials - hence why I did not start this sort of business, not enough people are willing to pay the price when they can go to waitrose/costco etc and get a cheap one.

That's an amazing cake Kelzky. I agree that special cakes like these cost a lot more to make than people realise.
 

caledonia1972

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You're not comparing like with like though when looking at a supermarket cake and a homemade, individual cake. It's like saying "Why would I buy a Ferrari when I can get a Mini for a fraction of the price?" Completely different products.

I never really know what to term myself either. I'm not an entrepreneur as I don't run a business and sell a physical product. I usually tell people I freelance, which is a more accurate description.
 

Jon

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That's some nice content you have going up on your blog there caledonia ;)
 

TimW

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So I'd define Mumpreneur as a woman who has exited the traditional workforce to have children and decided to set-up her own business or work independently rather than return. It does not mean that you are just earning money online.

I think it is a good way of creating and galvanising a community that shares a lot of common traits. If you go along to a local meetup of a group like the Mumpreneurs Networking Club there will be some craft/produce makers but also a number of other small business types. The common thread is that they are going it alone and benefit from some support from others in a similar situation. There's nothing wrong with that.

As somebody running a Mum oriented business (MumPower) I can comment a bit on whether it is just a selling ploy. The answer is no, its a way to create a community and focus your efforts on a specific group that you can help. In today's crowded market place you need to stay focused and have a clear idea who your customer is. By narrowing this down to "Mums who want to use their skills to earn money online" we are able to tailor our service to mums and clearly communicate our story to companies looking to hire. How dads fit in to this strategy is a big concern that we spend a lot of time thinking about but at the moment we'd rather help one parent than none and to do that we need to focus.
 

caledonia1972

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Bit unfair to say that most of them will be working cash in hand, most of the Mums I know who are working for themselves are completely on the right side of the law/HMRC. Dismissing it as just mums playing at running a business and doing it all cash in hand anyway is quite rude, frankly.

If you're baking cakes and selling them you have to abide by Environmental Health and food hygiene rules, and with the HMRC clamping down big style on undeclared earnings, cash in hand is just not worth the risk any more. I have nothing to hide and always declare absolutely everything, and as my work is online there is always a paper trail, but the last thing I want is a full on HMRC investigation and them demanding 7 years worth of records.
 

Chammy

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Well, this is certainly the wrong kind of mumpreneurs :mad:

http://blog.kiddicare.com/2014/07/josie-cunningham-birth/
 

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