What drives people to use a website?

Jon

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So far I've got this

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Anyone able to think of anything else in regards to why you would visit website or blog A instead of website or blog B?
 

JesseEverAfter

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Falls under giving them a reason for returning but consistently posting so people know there's going to be something new when they visit.
 
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Sarahbats

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Well written blog posts with useful information. Whether the person giving that information seems a 'reliable source'.
 

Jon

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Well written blog posts with useful information. Whether the person giving that information seems a 'reliable source'.
Yeah valid point that! But what makes someone 'reliable' . Bloggers aren't journalists and sometimes the amount of research they do for content can be pretty minimal. Do you trust bloggers for example that write 'soft, airy-fairy' content but have a legion of followers on social media who all lap up everything they say..
 

Sarahbats

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I think it depends. I would trust someone's advice on matched betting who had been doing it for a while over someone who had just 'discovered' it for instance but appreciate that people may not always be honest about their experiences as well. I do look at number of followers but would also take this with pinch of salt. For instance, I only have 18 followers on twitter and yet I am AWESOME! :D
 

Jon

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I think it depends. I would trust someone's advice on matched betting who had been doing it for a while over someone who had just 'discovered' it for instance but appreciate that people may not always be honest about their experiences as well. I do look at number of followers but would also take this with pinch of salt. For instance, I only have 18 followers on twitter and yet I am AWESOME! :D
aye, social media number can (and often are) bought at times to create more of a 'following' look so yeah it's hard to know who to trust sometimes with advice, especially stuff around money. The number of people I see sign up to do matched betting and on day 2 are all SIGN UP USING MY AFFILIATE LINK does surprise me as if they have someone come back to them to ask for help they won't have a clue!
 

domravioli

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Literally one of my dissertations. I can help, but you're going to have to give me a teeny tiny bit more info Jon - Is this every sector, every market, against another every sector every market typical scenario? Just be wary of trying to do comparisons like that, if it is, because that's not how any social science works. Also, you've missed out target markets/demographics and specific characteristics (under 30s are more likely to access information on the go, on mobile devices, and through interactive services such as Netflix, whereas your over 50s are more likely to read it in print and at completely different locations), and that isn't tailored to a market or sector either.

Happy to give you a hand though, just something that broad is impossible to encompass...as my tutor said, its like trying to catch a fart in a hurricane.
 

Jon

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Literally one of my dissertations. I can help, but you're going to have to give me a teeny tiny bit more info Jon - Is this every sector, every market, against another every sector every market typical scenario? Just be wary of trying to do comparisons like that, if it is, because that's not how any social science works. Also, you've missed out target markets/demographics and specific characteristics (under 30s are more likely to access information on the go, on mobile devices, and through interactive services such as Netflix, whereas your over 50s are more likely to read it in print and at completely different locations), and that isn't tailored to a market or sector either.

Happy to give you a hand though, just something that broad is impossible to encompass...as my tutor said, its like trying to catch a fart in a hurricane.

Yeah it was more of a 'me thinking out loud' thing really about what I think might drive people to go to a website in a repetitive way (ie, more than just once)

Would you say under 30s are more likely to use social media on the Internet than actual, traditional, websites. That's generally what I think, I've seen people who just spend their entire time online on Instagram and Facebook and never venture outside of those!
 

domravioli

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Yeah it was more of a 'me thinking out loud' thing really about what I think might drive people to go to a website in a repetitive way (ie, more than just once)

Would you say under 30s are more likely to use social media on the Internet than actual, traditional, websites. That's generally what I think, I've seen people who just spend their entire time online on Instagram and Facebook and never venture outside of those!

My dissertation was about meaningful visits to websites, not necessary repeat visits but ones which would have achieved the user goal. Under 30s are more likely to use social media and go to websites from social media links, but only in certain circumstances - these include specific profiles, the blue tick verification process (more likely to go through a verified profile), and not using short links. Some of the generation are always on SM, some don't have it at all - it depends on them as a person, their social situation, and their job. TO put it in context, I'm 33. I've been coming on here far too long, but I was in my 20s when I came over. I do like SM (more to fan through it than actually post things - there's some ridiculous people!), but I'd prefer visiting a website through a search than social media.

There has to be that niche to keep people going back, whether that be special offers on an Ecomm website, new posts on a blog, or a regular type of post (one blog I love does Travel Thursday, where they dissect a place they have been previously and give a very honest review - it isn't a travel blog but it is nice to read up about it).

The things i discovered people don't like are promoted posts and adverts, which many of the subjects described as "shitposting", like the MBers you described earlier. Nobody wants a biased review of something someone gave them for free or even paid them to review, as you know it is just going to be lies. Could be the worst thing in the world and they will still give it a big thumbs up because that's what the promoter expects.

There's been a bit of a growing trend against some social media due, in part, to the fakery of it all. Posting things about your life being wonderful through a filter and it just doesn't reflect what is actually going on.
 

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