what's the difference between clicks and impressions

[Annie Beau]

my blogs only been up just over a week so no real traffic. But what is the difference between clicks and impressions? And what are 'unique visitors'

Thanks
Annie

 

[Jon]

my blogs only been up just over a week so no real traffic. But what is the difference between clicks and impressions? And what are 'unique visitors'

Thanks
Annie

Clicks are literally people clicking on internal or external links on your site

Impressions is each time a page a loaded

Unique visitor is the number of unique IP addresses that visit your site