Question / Discussion Google phasing out 3rd party cookies

[rninja]

Google are going to start phasing out 3rd party cookies in quarter 1 of 2024.

How will this impact bloggers and content creators?
And will this dent affiliate inform for blogs?

@katykicker, any thoughts?

 

[katykicker]

Hi, sorry for the delay. I don't get email notifications anymore it seems.

The ad network I use have been informing us about this for around 2 years. It's 1% of Chrome users I think atm, but long term I expect it will damage RPMs, at least for people not running software that collects additional (valuable) data directly.

Main thing, as always, is just to keep diversifying I think!