PROJECT MAGIC - MAY
AGE GROUP 20+
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The Magic TV Community is an exciting online space for participants to tell us about the TV moments which stand out to them as being magic (particularly special). Moments could be magic for lots of reasons e.g. what's happening on screen, the people you're with, the place you're in, the way you're watching, what you're eating or drinking..there are lots of reasons why a particular moment could stand out to you as being magic. All we need you to do is tell us about these moments by registering in the online community and following a set of short questions for each Magic Moment. This can be done across desktop / laptop / mobile and should only take a few minutes.
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We are asking for a minimum of 5 Magic Moments to be uploaded (though more is better!) before the deadline of Friday 8TH
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INCENTIVE FOR THIS ONLINE PROJECT WILL BE £25
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All must live in London/Greater London and be available for the second part of this project if chosen
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Some of you will be chosen for a 1 hour follow up interview in your own home to take place at a time and date convenient for you between the hours of 10.00 am through to the last appointment at 700 pm on Wed 13th, Thurs 14th, Mon 18th or Tuesday 19th May
INCENTIVE will be a further £40
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Overall Criteria
All to be regular viewers of TV
All to use or have used social media
All to own camera phone and/or webcam on tablet/laptop
All to be Sky or Freeview customers
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Type of respondent
We're looking for lively, chatty, expressive, committed, confident people who enjoy giving their opinions and are happy to do this online
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If you have already taken part in our previous PROJECT MAGIC please DO NOT apply for this round as we would have to decline your application
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If you would like to register your interest in this project please refer to PROJECT MAGIC in your email subject box and email us at projects@focusforce.com with ALL of the following information
Full Name:
Age:
Contact Tel:
Gender:
Ethnicity:
Marital status:
Working status
Job Title:
Industry:
If you were born in the UK how long have you been resident here:
Your address:
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1. Do you have children living at home with you and if so how old are they?
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2. If you have children who have left or gone to Uni how old are they?
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3. Which of the following profiles describes your lifestage?
A. Empty nester- aged 55+ with no-one under 55 in the household
B. Teen families - aged 30-54 with children aged 10-19 living at home - no children aged under 10
C. Young families - aged 25-54 with children aged 0-9 living at home with you
D. Young Household - age group 20-34 with no other age group in the household and no children
E. Young Professionals - age group 35-54 with no children in the household
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4. Which of the following devices do you own and regularly use?
Camera phone(Smartphone)
Webcam
Tablet/laptop
None of the above
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5. Which of the following TV providers do you have on your main TV set at home?
SKY
VIRGIN MEDIA
FREEVIEW
OTHER
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6. Can we confirm roughly how often you watch TV?
DAILY
A FEW TIMES A WEEK
ONCE A WEEK
FORTNIGHTLY
MONTHLY
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7. If you are a SKY customer how long have you been with SKY for?
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8. ALL TO ANSWER: how often do you watch any of the following genres?. If you are unable to put your answers in the grids below please put A,B, C,D or E in the first column next to the written text
Genre
A.I watch at least once a week
B.I watch once every 2 weeks
C.I watch once a month or less
D. I no longer watch this genre but have watched in the past
E. I never watch this genre
Arts
Children's
Comedies
Current Affairs
Drama Series
Soaps
Light Entertainment
Quiz and Game Shows
Reality TV Shows
Talent Shows
Movies
Music
News/Weather
Religion
Sport
Documentaries
Other (Please write) ____________
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9. Moving onto a different topic and thinking now about technology, can you tell me which of the following statements best applies to you?
A. I like to buy cutting edge technology as soon as it becomes available
B. I may not be the first but I like to own the latest technology before most people
C. I like to buy the latest technology but only after considering which is best
D. I like to buy products that have a proven technology rather than simply the latest technology
E. I only buy new technology when it has become standard and there is no alternative
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10. Thinking about the social media you use, how often do you use the following?
Social Media
A.Daily
B. A couple of times a week
C.A few times a month
D. Monthly
E.A few times a year
F. I once used but not longer do so
G.I do not use this type of social media
Facebook
Instagram
Twitter
Pintrest
Tumbler
YouTube
Flickr
Linkedin
Other (Please write)____________
11. If chosen are you willing to participate in the interview in your own home?